The Finest Toy Shop in the World is in St James Quarter! Step in today to be instantly transported to a world of fun, magic and theatre. You will see the biggest selection of your favourite toys, from cuddly Hamley bears to super speed racing cars and all the classic family favourites. Hamleys has been creating magic for over 260 years and really does have something for everyone! Watch out for crazy flying drones or giant bubbles floating through the store, there is always something to see. You may even get to meet our amazing Ragdoll or Toy Soldier - they can’t wait to show you all their favourite toys! We are delighted to offer a 10% Blue Light Card discount.