Sunnamusk started from humble beginnings. The vision was drawn up with a capital of just six hundred pounds. But that didn’t stop the brothers from fighting tooth and nail to make their vision a success. Going from a small start-up on the market stalls of East London to a multi-million-pound organisation in less than 10 years is no easy feat.
In March of 2009, on the back of the 2008 credit crunch. The brothers gathered their savings of six hundred pounds and invested in their very first Sunnamusk collection of fragrances. The brothers took shifts, in groups of two or three, to begin selling perfumes from car boots and makeshift stalls, at whatever opportunity that came their way. Their first day of trading, on a cold and rainy day in Whitechapel, totalled twenty-eight pounds.
After months of continuous meetings and non-stop negotiations, Sunnamusk’s biggest breakthrough came in 2011, when they landed tenancy in Westfield Stratford City. This memorable event was celebrated by the Kazi family. Their first trade in Westfield Stratford City was on 11th November 2011 and it ushered the start of a new era for Sunnamusk. Sunnamusk had now gone from a market stall to a consumer brand with a spot in one of the world’s most popular shopping centres.
In 2017, Sunnamusk released their first flagship fragrance and to date, their bestselling product. Abid Ambre took the market by storm, a classy scent which epitomizes a refined gentleman. An expertly crafted fragrance with top notes of Mandarin, Lemon & Grapefruit. Heart notes of Rose, Lily, & Orchid. Base notes of Vanilla, Amberwood, White Musk & Sandalwood. It was no surprise to see why this became one of Sunnamusk’s best-loved fragrances.
Sunnamusk continues to be a powerhouse in the fragrance industry with 8 stores in the UK and plans to expand internationally. Sunnamusk also unveiled their new website in late 2020.