Breitling unveils expanded Edinburgh Boutique

Swiss luxury watchmaker Breitling has opened its expanded boutique here on Level 2 at St James Quarter!

Opened in partnership with the Watches of Switzerland Group, the new space reflects Breitling’s signature industrial-loft design, featuring exposed brickwork, steel accents, and walnut finishes. The expanded footprint introduces bespoke features, including a fully stocked bar and pool table, for an enhanced client experienced and the perfect environment through which to discover the brands full collection.

Breitling’s newly expanded boutique brings the brand’s informal luxury to one of Scotland’s most dynamic retail locations. The boutique serves as a key point of discovery for new visitors and a welcoming space for loyal clients, setting the stage for an elevated experience across Breitling’s air, land, and sea universes. Inside, guests will find the brand’s full collection, from UK exclusives and limited editions to iconic timepieces such as the Navitimer, Chronomat, Superocean, and Premier.