New Balance

With the opening of its new Edinburgh location, New Balance launches its first store in the heart of Scotland to feature a fresh retail concept built to put people, not products, at the centre of the consumer experience.  

Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other and find their authentic style.  

The store concept includes an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the makers and origins behind them and illuminating New Balance at the intersection of sport and culture. The selection of footwear and apparel available in store has been uniquely curated to cater to those looking for the latest styles and fashion, to elite athletes looking for products to help elevate performance.