Bershka's fashion is aimed at adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies. Bershka was founded in 1998 as a ground-breaking retail fashion concept, delivering the very latest trends to urban and connected young people. The brand has three main lines, Bershka, BSK and Man, creating a wide spectrum of available styles from evening wear, casual, basics, sports, jeans, accessories and footwear, to the latest street trends and designs.