The Scandinavian concept of ‘Friluftsliv’ encourages us all to spend more time outdoors and enjoy every moment of nature where we can. It is this concept which brought the idea of Nordic Outdoor to life back in the Summer of 2005. Born from Swedish roots, Nordic Outdoor have always sought to bring a Scandinavian level of enjoyment and playfulness to the outdoors without compromising on style, function, or sustainability. Over the past 16 years the one thing that has not changed is their belief in the brands they stock and the honesty with which they sell them. No longer is the ‘outdoor lover’ a term restricted to weather beaten mountaineers or winter campers – everyone has found an appreciation for spending time with nature. Key to this enjoyment is the right kit and Nordic Outdoor is built on the belief that the most sustainable choice anyone can make is to buy less and buy better. Outdoor Style has spilled from the mountains to the streets and the ability to blend your outdoor wardrobe with your daily wardrobe allows us all to spend a little bit more time with nature. There should be no barriers to entry when it comes to enjoying the outdoors and Nordic Outdoor have always looked to break down the confusion and mythology surrounding outdoor clothing & equipment. No matter what your ‘outdoors’ looks like – whether a park, mountain, garden or valley – Nordic Outdoor is here to help you enjoy it to the fullest.