Pull&Bear started in 1991 with a clear international mission and the intention of dressing young people who are engaged with their environment and community and relate to each other. The Pull&Bear audience is young people who have a casual dress sense, who shun stereotypes and who want to feel good in whatever they are wearing. Pull&Bear takes the latest international trends, mixing them with the influences that are seen on the street and reworks them according to their style, thus turning them into comfortable and easy to wear garments. Pull&Bear has two separate lines both for men and women.