Zara’s story as one of the largest international fashion companies begins with the opening of its first store in the Spanish coastal city of A Coruña in 1975, an early milestone in the company’s long history. Over the years, Zara has remained faithful to its core values, expressed simply in the same four key words that define all their stores and online platforms: beauty, clarity, functionality and sustainability. Nurturing a highly intimate relationship with their customers, Zara’s designers respond instinctively to customers' changing needs, reacting to the latest trends and constant feedback received across its Woman, Man and Kids collections, to deliver new ideas to the right place at the right time. Zara’s Join Life collection and its eco-efficient stores are two examples that underline the brand’s unwavering focus on sustainability.